✈️ SITF 2026 Seoul International Travel Fair – Score FREE Entry & Exclusive Travel Deals at COEX!
OMG, travel lovers — this is your sign! 🌍 Register online before June 2 at 11:59 PM and walk into Korea's BIGGEST international travel expo completely FREE. Flights, hotels, packages — all at exclusive show prices. Don't miss it! 🎫✨
※ Always verify the latest details on the official website before visiting.
The Seoul International Travel Fair (SITF, 서울국제관광전) is Korea's largest international travel exhibition, organized by the Korea Tourism Association. Now in its 41st edition in 2026, SITF runs June 4–7 at COEX Hall C in Gangnam, Seoul. Pre-register online at kotfa.co.kr before June 2 at 11:59 PM KST and enjoy FREE admission (normally 10,000 KRW for adults). On-site, you can browse travel deals from hundreds of airlines, hotels, and national tourism boards — and even enter prize draws for free flights and hotel vouchers. This guide covers everything you need to know.
💡 Pre-register at kotfa.co.kr before June 2 at 11:59 PM KST to get FREE adult admission (normally 10,000 KRW). Takes less than 60 seconds!
SITF is Korea's most important international travel exhibition, attracting tens of thousands of visitors annually. National tourism boards, airlines, and travel agencies from around the world set up booths to showcase exclusive deals on flights, hotels, and packages — all purchasable right on the spot. Compare on-site prices with Klook or Trip.com on your phone to ensure you're truly getting the best deal. Pre-registration at kotfa.co.kr is free, takes under a minute, and closes on June 2 — so act now.📊 SITF 2026 – Quick Overview
Free Entry + Exclusive International Travel Deals at Korea's Biggest Travel Expo!
SITF 2026 fills COEX Hall C for 4 days with hundreds of tourism boards, airlines, hotels, and travel agencies offering on-site special prices. Enter prize draws for free flights and hotel vouchers!
Dates: Thursday, June 4 – Sunday, June 7, 2026 / 10:00–18:00 (June 7: closes at 17:00)
Venue: COEX Hall C, Gangnam, Seoul
Admission: FREE with pre-registration (by June 2) / Walk-in: 10,000 KRW adults, 5,000 KRW students
Getting There: Subway Line 2 / Line 9 – Samseong Station, Exit 5 or 6 (3-min walk)
Register before midnight on June 2 — or pay 10,000 KRW at the door! 🔥
SITF 2026 – Key Info
June 4–7, 2026 at COEX Hall C, Seoul
Pre-registration deadline: June 2 at 11:59 PM KST. After this, walk-in admission costs 10,000 KRW (adults) or 5,000 KRW (students). Groups of 20+ pay 5,000 KRW even without pre-registration. Children (preschool & elementary with guardian) enter free.
60 seconds of registration saves you 10,000 KRW — do it right now!
✈️
June 2 Midnight Deadline – Don't Miss Free Entry!
Pre-Register for FREE Now!
1. What Is SITF – Seoul International Travel Fair?
About the Event
The Seoul International Travel Fair (SITF) is South Korea's largest international tourism exhibition, organized by the Korea Tourism Association (한국관광협회중앙회). It launched in 1986 and celebrates its 41st edition in 2026. Each June, hundreds of national tourism boards, airlines, hotel chains, and travel agencies gather at COEX to showcase travel products and exclusive deals to both trade professionals (B2B) and the general public (B2C). Visitors can purchase flight tickets, hotel packages, cruise deals, and tour products directly on-site at special prices — some available only at the fair. Compare anything you find with Klook or Trip.com on the spot to make sure you're getting the best value.
2026 Scale & Participating Countries
SITF 2026 will feature hundreds of exhibitors including international tourism boards, airlines, hotel chains, and domestic and international travel agencies spread across the entirety of COEX Hall C. Simultaneous B2B Travel Mart and B2C public exhibitions run throughout the event period. General visitors are welcome from June 4–7 (10:00–18:00 daily, except June 7 which closes at 17:00). Side events include lectures by travel YouTubers and influencers, photo zones themed around popular destinations, and interactive cultural experiences at national tourism board booths.
Pre-Registration vs Walk-In – What's the Difference?
The biggest perk of SITF 2026 is that pre-registering at kotfa.co.kr before June 2 at 11:59 PM KST makes admission completely FREE for adults (normally 10,000 KRW). Registration only requires your name, phone number, and email — no account creation needed. After completing registration you'll receive a QR code by email to scan at the entrance. Walk-in visitors pay 10,000 KRW (adults) or 5,000 KRW (students) directly at the venue. There's simply no reason not to pre-register!
💡 Klook & Trip.com — compare on-site deals with online prices in real time to make the smartest travel purchases!
While visiting SITF, take advantage of the nearby COEX Mall for dining and shopping. Trip.com is great for finding hotels near Samseong Station at reasonable rates. Avoid driving — COEX parking gets extremely congested during the fair. Subway access is the most efficient option, and the underground connection from COEX Mall keeps you sheltered even on rainy days.2. Day-by-Day Schedule & Visit Guide
June 4–6 (Thursday–Saturday) — Peak Exhibition Days
June 4–6 are the core days of SITF 2026, running 10:00–18:00. The opening day (June 4) features the densest concentration of booth events, limited-quantity specials, and freebies from national tourism boards. The morning of June 4 is split: B2B Trade Mart in the morning, general public entry in the afternoon. Arriving right when the doors open (10:00 AM) on any day gives you the best shot at snagging limited-time deals and early-bird giveaways before the crowds arrive. Saturday (June 6) will be the busiest day for general visitors — plan to arrive early.
June 7 (Sunday) — Last Day Specials!
The final day runs from 10:00 to 17:00, one hour shorter than other days. Many booths aggressively discount remaining travel packages on the last day to clear inventory — this can be an excellent opportunity to grab a great deal. However, some booths begin packing up from around 3 PM, so aim to arrive in the morning. You can pair your visit with nearby cultural attractions like Klook-listed Seoul experiences for a full day out.
3. How to Attend SITF 2026 – 4 Steps
Step 1: Pre-Register at the Official Website
Head to kotfa.co.kr and click the pre-registration button on the main page. Enter your name, contact number, and email — that's it. No membership required. The deadline is June 2, 2026 at 11:59 PM KST. After this point, only walk-in payment (10,000 KRW adults) is accepted at the venue. Reading this right now? Stop and register — it takes 60 seconds!
Step 2: Receive & Save Your QR Code
After registering, a QR code will be sent to your email. Screenshot it or save it as a PDF for easy access at the venue. Check your spam folder if it doesn't arrive within a few minutes. Lost your QR code? The information desk at COEX can re-issue it using your registration details.
Step 3: Getting to COEX Hall C
COEX is located in Gangnam, Seoul — just a 3-minute walk from Samseong Station (Samsung Station), Exit 5 or 6 on Subway Line 2 and Line 9. COEX Hall C is directly connected to COEX Mall underground, so you can reach it without going outside. Driving is not recommended during the fair period as underground parking gets extremely congested. Uber, KakaoTaxi, and taxis are all reliable alternatives.
Step 4: Smart Visiting Strategy on the Day
Map out the booths you want to visit before you arrive. In the first hour after opening, hit the highest-priority airline and travel agency booths before limited-stock deals run out. Then move through national tourism board booths to collect free maps, giveaways, and prize draw entries. Always compare any purchase against Klook or Trip.com prices on your phone before committing — not every "exclusive fair deal" is cheaper than online.
💡 Klook & Trip.com — compare booth prices against online deals in real time. True fair exclusives exist, but always double-check!
Found a great package at SITF? Before buying, quickly pull up Klook or Trip.com on your phone and search for the same product. Sometimes on-site prices are genuinely unbeatable — but not always. For hotels, HotelsCombined gives you a quick multi-platform price comparison. For flights, Trip.com's real-time search is fast and covers most routes from Korea. Smart comparison means smarter spending.4. What to Eat & Do Near COEX
COEX Mall Food Court & Restaurants
The underground COEX Mall B1 food court offers 20+ dining options spanning Korean, Japanese, Chinese, and fast food — most dishes run 8,000–15,000 KRW per person. To avoid the lunch rush (12:00–1:30 PM), eat before 11:30 AM or after 1:30 PM. The Starfield COEX Library on the ground level is also worth a quick visit — it's one of Seoul's most Instagrammed indoor spots and completely free to enter.
Hyundai Department Store Trade Center
Connected directly to COEX underground, the Hyundai Department Store Trade Center is perfect for premium food hall shopping and retail therapy after the fair. Grab gourmet lunch boxes or desserts from the B1 food hall, or explore fashion and duty-free shopping. It makes for a seamless add-on to your COEX visit without stepping outside.
Bongeunsa Temple & Seolleung Royal Tombs – Hidden Seoul
Just a 10-minute walk from COEX are two remarkable spots that most tourists miss. Bongeunsa (봉은사) is a 1,000-year-old Buddhist temple right in the heart of modern Gangnam — entry is free and the atmosphere is tranquil. Seolleung (선릉) is a UNESCO-listed royal burial site of the Joseon Dynasty (Korea's royal dynasty, 1392–1897) — admission is only 1,000 KRW. Both offer a fascinating contrast between ancient Korea and the skyscrapers of modern Seoul, and are especially popular with international visitors.
5. Pre-Registration vs Walk-In – Quick Comparison
Here's exactly what you save by registering before June 2.
| Category | Pre-Registration (by June 2, 23:59) | Walk-In |
|---|---|---|
| Adult Admission | FREE | 10,000 KRW |
| Student Admission | FREE | 5,000 KRW |
| Groups (20+ people) | FREE | 5,000 KRW/person |
| How to Register | Online at kotfa.co.kr | Cash/card at venue |
| Children (preschool & elementary with guardian) | FREE | FREE |
6. Visitor Tips & Things to Know
Tip 1: Screenshot Your QR Code in Advance
Slow mobile data at busy venues can make retrieving your QR code email frustratingly slow. Before you leave home, take a screenshot of the QR code and save it to your photo gallery — this way you can show it instantly without needing an internet connection. This small step saves you from holding up the entry line.
Tip 2: Arrive Right at Opening
10:00 AM — the first 30 to 60 minutes after opening — is the golden window. Booths are fully stocked, lines are short, and limited-edition giveaways and early-bird travel deals haven't been claimed yet. Weekdays (June 4–5) are significantly less crowded than the weekend. If you're a working professional, taking a half-day off on Friday, June 5 morning could be your smartest move.
Tip 3: Take Public Transit
COEX parking costs approximately 500–700 KRW per 10 minutes, which adds up quickly during a 3–4 hour visit. Subway Line 2 or Line 9 to Samseong Station is the fastest and cheapest way to get there. If you're staying in Myeongdong or Hongdae, a direct subway ride takes 20–30 minutes. The T-money transit card (available at convenience stores) works on all Seoul subways and buses.
Tip 4: Collect Free Giveaways & Enter Prize Draws
Nearly every national tourism board booth runs free prize draws — entries often require just an Instagram follow or a social media share. Grab the event map at the entrance and plan your prize draw route in advance. Some booths hand out exclusive travel-themed freebies while supplies last, so move quickly through the high-priority stops first.
Tip 5: Compare Prices Before You Buy
If an on-site deal looks attractive, check it against Klook or Trip.com before paying. Fair prices are sometimes genuinely unbeatable — but not always. Use HotelsCombined for instant hotel price comparison and Trip.com for flight + hotel bundles. An informed purchase is always the best purchase.
💡 Agoda & Booking.com — book accommodation near Samseong Station at the best rates and pair your SITF visit with a Seoul city trip!
Planning to stay in Seoul around the fair? Agoda and Booking.com offer a wide range of accommodation options near COEX — from budget guesthouses to 5-star hotels in Gangnam. Airbnb apartments within walking distance of Samseong Station are a cost-effective option for groups. Hotel demand in Gangnam is always high, so book early to secure the best rates.
Frequently Asked Questions (FAQ)
Q1. Why is pre-registration so important for SITF 2026?
A. Pre-registering at kotfa.co.kr before June 2 at 11:59 PM KST gets you FREE admission — saving 10,000 KRW for adults and 5,000 KRW for students. Registration takes under 60 seconds, so there's genuinely no reason to skip it!
Q2. How do I get to SITF 2026 at COEX?
A. Take Subway Line 2 or Line 9 to Samseong Station (Samsung Station) and use Exit 5 or 6 — COEX is a 3-minute walk away and directly connected via underground mall. Driving is not recommended due to parking congestion during the event.
Q3. What can I buy at SITF 2026?
A. You can purchase flights, hotel packages, international tour packages, cruises, and domestic travel vouchers at exclusive on-site prices. National tourism board booths also offer free prize draws and travel information giveaways.
Q4. What are the opening hours for SITF 2026?
A. June 4 (Thursday) through June 6 (Saturday): 10:00–18:00. June 7 (Sunday, final day): 10:00–17:00. To avoid crowds, arrive right at opening time — especially on weekends.
More to Explore
Pair your SITF visit with Korea's biggest summer events happening at the same time! Book accommodation in Seoul with Agoda or Booking.com, and use Trip.com or Klook to plan the rest of your Korea itinerary. Check the links below for more events you won't want to miss in summer 2026.
✍️ About the Author
Sublo | Specialty: Korean Events, Travel, Festivals & Reservations | Experience: 5 Years
"Only verified, trustworthy information — every time."
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