🍷 Taste 60 World-Award-Winning Wines in Seoul for Just 35,000 KRW – One Day Only!
Korea's first-ever CMB wine festival lands in Cheongdam, Seoul on July 25, 2026 — just 35,000 KRW ($26 USD) for pre-sale entry! 🍷
The Concours Mondial de Bruxelles — the "Wine Oscars" — brings 60 Grand Gold, Gold, and Silver medal wines to one tasting room from 2 PM to 8 PM. Most foreigners never get this close to the world's top-awarded bottles. Here's how to get pre-sale tickets and what to expect inside. ✨
※ Always verify the latest details on the official page before visiting.
The CMB Wine Festival 2026 is the first-ever Korea edition of a tasting event centered on wines recognized by the Concours Mondial de Bruxelles (CMB) — often called the "Wine Oscars" — one of the world's three most prestigious wine competitions alongside Decanter World Wine Awards and Mundus Vini. Compiled from multiple official sources, the festival takes place on Friday, July 25, 2026 from 2:00 PM to 8:00 PM at the CMB Wine and Spirits Experience Korea (3rd floor), located in Cheongdam-dong, Gangnam-gu, Seoul. Entry is 35,000 KRW (approx. $26 USD) for pre-sale and 40,000 KRW ($30 USD) at the door. Over 60 Grand Gold, Gold, and Silver medal wines from around the world are available for free-flow tasting, and wines can also be purchased on-site at fair prices. This is a rare opportunity for international wine lovers visiting Seoul to experience world-class award-winning wines in one of the capital's most sophisticated neighborhoods. For those planning a broader Seoul cultural itinerary, also check out the Korea Performance Discount Voucher guide for additional cultural event tips in Seoul.
CMB Wine Pre-Sale – 35,000 KRW!
💡 Pre-sale at 35,000 KRW saves 5,000 KRW vs. the 40,000 KRW door price — plus you skip the queue!
The CMB Wine Festival 2026 pre-sale ticket is 35,000 KRW (approx. $26 USD) — 5,000 KRW cheaper than the walk-in price of 40,000 KRW. Booking details are announced via the CMB Wine Experience Korea official Instagram (@cmb_wine_experience_korea). Over 60 Grand Gold, Gold, and Silver-awarded wines from countries including Italy, Portugal, Hungary, and France are available for free-flow tasting, with on-site purchase also available.📊 CMB Wine Festival 2026 Seoul – At a Glance
Korea's First CMB Festival — 60 World-Award-Winning Wines, Pre-Sale 35,000 KRW!
Taste Grand Gold, Gold, and Silver medal wines from the "Wine Oscars" competition — the Concours Mondial de Bruxelles (CMB) — all in one room. Free-flow tasting plus on-site purchase option at this premium one-day Seoul event.
Date: Friday, July 25, 2026 — 2:00 PM to 8:00 PM (6 hours)
Venue: CMB Wine and Spirits Experience Korea, 3F, Cheongdam-dong, Gangnam-gu, Seoul
Tickets: Pre-sale 35,000 KRW ($26 USD) / Door 40,000 KRW ($30 USD)
Wines: 60+ Grand Gold, Gold, and Silver CMB award-winning wines — free-flow tasting and on-site purchase
One day only — tickets may sell out before the event. Book early!
CMB Wine Festival – Key Info
Friday, July 25, 2026 — 14:00–20:00
CMB Wine and Spirits Experience Korea, 3F, Cheongdam-dong, Seoul. 60+ award-winning wines from world competition. Pre-sale 35,000 KRW / Door 40,000 KRW. Booking details via official Instagram @cmb_wine_experience_korea. Capacity is limited — secure your spot early!
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1. What Is the CMB Wine Festival? – 3 Key Facts
The Concours Mondial de Bruxelles – The "Wine Oscars"
The Concours Mondial de Bruxelles (CMB) — the name is French for "Brussels World Competition" — was founded in Belgium in 1994 and is widely regarded as one of the world's three most authoritative wine competitions, alongside the UK's Decanter World Wine Awards and Germany's Mundus Vini. Each year, over 500 expert judges from more than 50 countries blind-taste more than 15,000 wines in teams of five or six, awarding Grand Gold, Gold, and Silver medals. Because the process is collective and blind — with no individual critic's bias — CMB medals are viewed by consumers and industry professionals alike as a reliable quality guarantee. This July 25 festival is the first time CMB-awarded wines are showcased in a dedicated public tasting event in Korea.
The Venue – CMB Wine and Spirits Experience Korea, Cheongdam
The festival is held at the CMB Wine and Spirits Experience Korea — Asia's first CMB-certified venue — located on the 3rd floor of a building in Cheongdam-dong, Gangnam-gu, Seoul. According to the CMB official English page, the Seoul venue spans more than 2,000 square meters across four floors and can accommodate up to 250 wine enthusiasts at one time. It features tasting areas, VIP lounges, and restaurant spaces. The venue exclusively serves CMB-awarded wines and spirits, making this already one of Seoul's most distinctive wine destinations. The July 25 festival makes that exclusive selection available to the general public for a one-day tasting event.
What You Can Taste – Grand Gold, Gold, and Silver from 60+ Wines
The festival lineup features more than 60 wines from a diverse range of countries — Italy, Portugal, Hungary, France, and others — all holding CMB medals. You can compare styles, regions, and grape varieties freely across all 60 selections without restriction during the 6-hour event window. Wine presented in a blind-tasting format (wrapped pouch) lets you evaluate color, aroma, and flavor before learning the origin and score — a genuine CMB-style experience available to the public for the first time in Korea. Wines you enjoy can also be purchased on-site at competitive prices.
Reserve My Tasting Spot!
💡 Visiting Seoul this July? Klook and Viator offer English-language Gangnam and Seoul food and culture tour packages worth combining with the CMB Wine Festival!
Make the most of a Friday night in Cheongdam. Klook lists English-booking Seoul cultural and food experiences that pair well with an evening wine event. For accommodation near Cheongdam, Agoda offers a solid range of Gangnam hotels at various price points.2. Tasting Format and On-Site Wine Purchase
Free-Flow Blind Tasting – How It Works
The CMB Wine Festival 2026 operates as a free-flow tasting session — you choose freely from the 60+ medal-winning wines and taste as many as you wish within the 6-hour window. Some wines may be presented in CMB-style blind format (wrapped in a pouch so you cannot see the label), asking you to assess color, aroma, and taste before revealing the origin and award level. This approach removes label bias and lets your palate do the work — a refreshing format for experienced wine lovers and beginners alike. Festival staff will be on hand to guide guests through the selections.
On-Site Wine Purchase
If you fall in love with a particular bottle during tasting, you can buy it on-site at the event. CMB award-winning wines carry an internationally recognized quality stamp, making them excellent choices for gifts. Stock may be limited on high-demand bottles — especially Grand Gold winners — so make purchase decisions promptly after tasting. Confirm pricing and available inventory with staff on the day.
3. How to Get Pre-Sale Tickets – 4 Steps
Step 1: Check the Official CMB Korea Instagram
Pre-sale ticket information and booking links for the CMB Wine Festival 2026 are announced via the CMB Wine Experience Korea official Instagram account (@cmb_wine_experience_korea). Check the profile link or Stories for the most up-to-date booking instructions. If the link has not yet been updated, send a direct message (DM) to the account for guidance.
Step 2: Select Your Number of Tickets
Each ticket is priced at 35,000 KRW (approx. $26 USD) and covers one person for the full 6-hour tasting session. If attending as a group, each person requires a separate ticket. Capacity at the venue is limited (up to 250 per session), so book as early as possible to secure your place.
Step 3: Complete Payment and Save Your Confirmation
After payment, save your booking confirmation or QR code as a screenshot. Major credit cards including Visa and Mastercard are generally accepted. Bring your confirmation — digital or printed — to the venue for entry. A confirmation email or screenshot is the safest backup.
Step 4: Arrive at CMB Cheongdam on July 25 (Friday)
The event runs from 2:00 PM to 8:00 PM. Cheongdam-dong is accessible by Subway Line 7 (Cheongdam Station) or Suseo-Bundang Line (Apgujeong Rodeo Station), both within walking distance. Given that this is a Friday evening in one of Seoul's busiest neighborhoods, taking public transport is strongly recommended — and essential, since you'll be drinking wine. Do not drive to this event. For visitors staying nearby, Booking.com has convenient Gangnam and Cheongdam hotel options for a comfortable pre- or post-event stay.
Pre-Sale 35,000 KRW – Book Now!
💡 Staying overnight in Gangnam? Agoda and Booking.com offer Cheongdam and Apgujeong hotel deals — book early for Friday night rates!
The festival runs until 8:00 PM, making it ideal for combining with a Gangnam dinner or overnight stay. Agoda lists a wide selection of Gangnam-area hotels at competitive rates — Friday nights fill fast, so reserve in advance.4. Pre-Sale vs. Door Ticket – Quick Comparison
| Category | Pre-Sale | Door Purchase |
|---|---|---|
| Price | 35,000 KRW (~$26 USD) | 40,000 KRW (~$30 USD) |
| Savings | 5,000 KRW saved | — |
| Entry Method | QR code or confirmation | Pay at venue and enter |
| Queue at Entry | Fast-track entry | May involve wait in line |
| Availability | First-come, first-served | Remaining capacity only |
5. Tips for Foreign Visitors – 5 Things to Know
Do Not Visit on an Empty Stomach
With 60 wines available for free-flow tasting over six hours, arriving hungry will accelerate the effects significantly. Eat a proper meal before attending — Cheongdam has excellent dining options in every direction — or plan a snack break during the event. Drinking water between tastings helps your palate reset and keeps you comfortable throughout the session.
Blind Tasting Is the Point – Embrace the Unknown
The CMB format encourages tasting without knowing the origin, price, or label. This is actually liberating for newcomers: you're not expected to have expertise. Simply sip, notice what you like, and tell a staff member — they'll help you find similar bottles. Most foreign visitors find this format far less intimidating than a traditional wine shop setting.
How to Get There – Subway Is Best
From central Seoul: take Subway Line 7 to Cheongdam Station (청담역, approx. 25 min from City Hall area) or the Suseo-Bundang Line to Apgujeong Rodeo Station (압구정로데오역). Both stations are within comfortable walking distance of the venue. From Incheon International Airport, take the Airport Railroad to Seoul Station (approx. 50 min, 9,500 KRW), then transfer to Line 1 and connect to Line 7 at Sindorim Station. Total travel time from the airport: approximately 80–90 minutes. Do not drive — alcohol service makes self-driving impossible after the event. Prepare for a taxi or designate a sober driver in advance.
Payment and Language at the Venue
Major international credit cards (Visa, Mastercard) are generally accepted at the venue. English signage is available at this upscale Gangnam venue, and CMB Wine Experience Korea serves an international clientele — staff are accustomed to assisting foreign visitors. If you need help choosing a wine, pointing to your preference level works perfectly: 라이트 (light), 미디엄 (medium), 풀바디 (full-bodied).
Buy Your Favorite Bottle Before the Event Ends
Limited-quantity wines — particularly Grand Gold winners — may sell out during the event. Once you identify a bottle you want to purchase, commit to buying it promptly rather than waiting until the end of the session. Gift-wrapping or bottle packaging may also be available — confirm with staff on the day.
Frequently Asked Questions
Q1. Why is the CMB Wine Festival being held in Korea for the first time?
A. The CMB Wine and Spirits Experience Korea — Asia's first CMB-certified venue — opened in Gangnam, Seoul in 2026, establishing a permanent home for CMB-awarded wines in South Korea. This festival is part of CMB's global expansion strategy to bring award-winning wines closer to Asian consumers.
Q2. How do I get pre-sale tickets as a foreign visitor?
A. Check the CMB Wine Experience Korea official Instagram (@cmb_wine_experience_korea) for booking links and instructions. Pre-sale tickets are 35,000 KRW (approx. $26 USD). Major international credit cards are accepted through the booking platform. Send a DM to the Instagram account if you have trouble finding the link.
Q3. How do I get to Cheongdam from Incheon Airport or Seoul Station?
A. From Incheon Airport, take the AREX Airport Railroad to Seoul Station (approx. 50 min, 9,500 KRW), then transfer to Line 1 and connect to Line 7 at Sindorim. Exit at Cheongdam Station and walk to the venue. From Seoul Station, take Line 1 to Sindorim and transfer to Line 7 — total about 40–45 minutes. Always take public transport as driving after wine tasting is not an option.
Q4. Is this event suitable for wine beginners?
A. Absolutely. The blind tasting format is actually ideal for beginners because it removes label anxiety and lets you discover your own preferences. Staff are there to guide guests at every step. You don't need wine knowledge — just curiosity and an appreciation for good drinks.
Soo Blog – Korea Event Map
Curating Korea travel, events, and festival guides from official sources.
Compiled from official sources and verified information to help foreign visitors plan their trip to Korea.
koreaeventmap.jhs29.com
Curating Korea travel, events, and festival guides from official sources.
Compiled from official sources and verified information to help foreign visitors plan their trip to Korea.
koreaeventmap.jhs29.com
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