🏎️ See a Multi-Million Dollar Racing Car FOR FREE in Korea This Summer! Genesis Magma GMR-001 at Starfield Hanam 2026
A real Le Mans hypercar on display for FREE inside a Korean shopping mall? 🏎️ The Genesis Magma GMR-001 — Korea's first-ever LMDh WEC racing car — is exhibited at Genesis Studio Hanam (Starfield Hanam 2F) from July 17 to August 17, 2026. GV60 Magma test drives available for visitors 26+. Here's the full guide: how to get there, how to book a test drive, and best photo spots. ✨
※ Check the official website for the most accurate and up-to-date information.
For car enthusiasts and curious visitors alike, this is one of Korea's most extraordinary free experiences of 2026. Genesis Magma Racing is Korea's first factory team competing in the FIA World Endurance Championship (WEC) — the same racing series as the legendary 24 Hours of Le Mans. Their race car, the GMR-001, is an LMDh (Le Mans Daytona Hybrid)-class hypercar built in partnership with Oreca, powered by a 3.2-litre twin-turbo hybrid V8 engine. Two units were built for actual WEC competition. This exact machine — which raced at the 2026 24 Hours of Le Mans — is now on free public display at Genesis Studio Hanam, located on the 2nd floor of Starfield Hanam (스타필드 하남) shopping complex in Hanam, Gyeonggi Province, just east of Seoul. The exhibition runs from Friday, July 17 to Monday, August 17, 2026. Alongside the GMR-001, the Magma GT Concept — Genesis's vision for a high-performance grand tourer — is also on display. And for visitors aged 26 and above, a GV60 Magma test drive is available via advance reservation on the Genesis official website.
Genesis GMR-001 Official Story
💡 Genesis Official Website — Book your GV60 Magma test drive in advance! Weekend slots fill up in days. Minimum age: 26, valid driver's license required.
The GV60 Magma test drive is one of Korea's most exclusive automotive experiences currently on offer — and it's free to participate (advance reservation required). Visit genesis.com/kr/ko/experience/space/genesis-studio-hanam to reserve your slot. The test drive runs approximately 35–60 minutes on a dedicated performance course. International visitors with a valid international driver's license (IDP) should confirm eligibility directly with Genesis Studio Hanam at +82-31-8072-8371 before booking.📊 Genesis Magma Exhibition At a Glance
See a real Le Mans hypercar for FREE — plus an exclusive EV test drive!
Genesis Studio Hanam (Starfield Hanam 2F) hosts the GMR-001 LMDh hypercar and Magma GT Concept for free public viewing. The GV60 Magma performance EV test drive runs on a dedicated course — book early as weekend slots sell out fast.
Exhibition Dates: Friday, July 17 – Monday, August 17, 2026
Venue: Genesis Studio Hanam, Starfield Hanam 2F, 750 Misa-daero, Hanam-si, Gyeonggi-do
Exhibition Entry: FREE (no reservation needed)
GV60 Magma Test Drive: Advance booking required / 35–60 min / Ages 26+ / Valid driver's license
Tel: +82-31-8072-8371. Exhibition ends August 17 — visit before it's gone!
Exhibition Key Info
July 17 (Fri) – August 17 (Mon), 2026
GMR-001 LMDh Hypercar + Magma GT Concept — FREE exhibition. GV60 Magma test drive: 35–60 min, ages 26+, advance booking via Genesis official site. 2 slots daily.
Ends August 17 — book your test drive before weekend slots vanish! 🏎️
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1. What Is the Genesis Magma Exhibition?
GMR-001 — Korea's First Le Mans Racing Car
The GMR-001 is a watershed moment in Korean automotive history. Built by Genesis Magma Racing (GMR) in partnership with French racing constructor Oreca, it is the first Korean-branded hypercar to compete in the FIA World Endurance Championship — the world's most prestigious endurance racing series, which includes the iconic 24 Hours of Le Mans. The car runs to LMDh (Le Mans Daytona Hybrid) regulations, featuring a 3.2-litre twin-turbo hybrid V8 powertrain. Two GMR-001 units were constructed for actual WEC competition in 2026. Luc Donckerwolke, Genesis's design chief, has called it "a work of art that sacrifices nothing in racing performance while embodying Genesis DNA." Seeing this car in person — a genuine racing machine that competed at Le Mans — is an experience that car fans won't find anywhere else in Asia right now.
Magma GT Concept — The High-Performance Future of Genesis
Displayed alongside the GMR-001 is the Magma GT Concept, Genesis's vision of a high-performance luxury grand tourer that bridges the gap between road car and racing car. The "Magma" sub-brand represents Genesis's performance division — think of it as Genesis's answer to BMW M or Mercedes-AMG. The GT Concept fuses Genesis's signature "Athletic Elegance" design philosophy with pure performance intent. It's a rolling statement of where the brand is heading, and seeing it beside the actual Le Mans racer in the same space creates a visual story that no press release can replicate. Read Full GMR-001 Story
💡 GV60 Magma test drive — Book via genesis.com before weekend slots disappear. Ages 26+, valid driver's license, ~35–60 minutes on a performance course.
The GV60 Magma is Genesis's first high-performance production EV — a rear/all-wheel drive electric SUV with serious performance credentials. During the Starfield Hanam exhibition period, visitors can experience the GV60 Magma on a dedicated test drive course. Two time slots run daily, and weekend bookings fill within days of becoming available. International visitors with a valid International Driving Permit (IDP) should call +82-31-8072-8371 in advance to confirm eligibility before traveling to the venue specifically for the test drive.Genesis Studio Hanam — What Kind of Space Is This?
Genesis Studio Hanam is a brand experience space on the 2nd floor of Starfield Hanam — not a conventional dealership, but an immersive exhibition environment where Genesis presents its design philosophy and vehicles in a gallery-like setting. The studio operates on the same hours as Starfield Hanam, making it the perfect addition to a shopping and dining day out. Parking is available in the Starfield Hanam underground garage (parking validation via in-mall spending). Contact: +82-31-8072-8371.
2. Exhibition & Test Drive Schedule
Free Exhibition — No Reservation, No Entry Fee
The GMR-001 and Magma GT Concept are on free public display throughout Starfield Hanam's operating hours — no reservation, no ticket, no fee. Simply walk in during your Starfield visit. Weekday visits (especially Tuesday–Thursday) offer the most uncrowded viewing — you'll have the space almost to yourself and can take all the photos you want without queuing. The exhibition closes August 17 (Monday), so plan your visit with this deadline in mind.
GV60 Magma Test Drive — Advance Booking Essential
Two test drive slots run per day. The test drive covers a specially designed performance course approximately 35–60 minutes in duration. Eligibility requirements: age 26 or older, valid driver's license. Book via the Genesis official Korean website (genesis.com/kr). International visitors should note that the booking interface is in Korean — if you encounter difficulty, call the studio directly at +82-31-8072-8371 for assistance. Weekend slots are consistently booked solid within 3–5 days of release. For more scenic spots around Seoul and Gyeonggi Province, check out our Bukhansan Cloud Garden Trail Korea 2026 guide — a stunning sky bridge hike just 30 minutes from central Seoul.
Exhibition End Date — Plan Before August 17
The GENESIS MAGMA × GMR special exhibition concludes on Monday, August 17, 2026. No extension has been announced. The final weekend (August 15–16, which overlaps with Korea's Liberation Day national holiday — Gwangbokjeol/광복절) will be extremely busy. We strongly recommend visiting on a weekday or in the first two weeks of the exhibition (July 17–31) for the best experience.
3. How to Book the GV60 Test Drive — 4 Steps
Step 1: Access the Genesis Official Website
Visit genesis.com/kr/ko/experience/space/genesis-studio-hanam. A Genesis member account is required — create one before your planned visit date. The page is in Korean; Chrome's built-in translation tool works well for navigating to the test drive booking section.
Step 2: Select Your Date & Time Slot
Two slots run daily. Weekday slots have significantly more availability than weekends. Choose a date at least 5–7 days in advance for weekdays, or 10+ days for weekends. Confirm your availability for the full 35–60 minute duration and factor in travel time to/from Starfield Hanam.
Step 3: Enter Personal Details & Confirm Booking
Enter your name, contact number, and date of birth to verify the age 26+ requirement. Booking confirmation is sent by text message or email — save this as proof of reservation. To modify or cancel, use the Genesis website's My Page section, or contact the studio at +82-31-8072-8371.
Step 4: Arrive 10–15 Minutes Early with Your License
Arrive at Genesis Studio Hanam (Starfield Hanam 2F) 10–15 minutes before your slot with your driver's license. International visitors: bring your International Driving Permit (IDP) and passport. A pre-drive safety briefing is provided, and then you're on the performance course in the GV60 Magma. After the drive, use the remaining time to photograph the GMR-001 and Magma GT Concept at your leisure. Learn More About GMR-001
💡 Klook and Trip.com offer Seoul day-trip and Hanam area activities — great for combining your Genesis Studio visit with other Seoul experiences!
Starfield Hanam is approximately 30–40 minutes from central Seoul by subway (Line 5 to Hanam Pungsan Station, then a 10–15 minute walk) or car. Klook and Trip.com list various Seoul and Gyeonggi-area activities that can be bundled with your Genesis Studio visit for a full day out. For dining before or after your visit, Starfield Hanam's restaurant floor features both Korean and international options.4. Nearby Eats & Things to Do — 3 Picks
Starfield Hanam Dining Floor
Starfield Hanam's restaurant floor spans an impressive range — from Korean BBQ and bibimbap to Italian, Japanese, and international fast casual. Budget around 10,000–20,000 KRW (~$7–$15 USD) per person for a satisfying meal. Popular restaurants fill up quickly on weekends — use Naver Map (네이버지도) to check real-time wait times or make reservations via the restaurant's app in advance.
Misa Gyeongjeonggong Park — Riverside Walk
A short distance from Starfield Hanam, Misa Gyeongjeonggong Park (미사 경정공원) sits along the Han River tributary and offers a peaceful waterside promenade — free to enter, no reservation needed. A post-Genesis Studio sunset walk here is a relaxed way to finish a day in Hanam.
Wirye New Town Café District
Approximately 15–20 minutes from Starfield Hanam, the Wirye (위례) new town area features a thriving specialty coffee and dessert scene. Third-wave coffee shops, artisan bake shops, and aesthetic interiors make this a perfect post-exhibition dessert stop, especially popular for date visits.
5. GMR-001 vs. GV60 Magma — Quick Comparison
| Feature | GMR-001 Hypercar | GV60 Magma |
|---|---|---|
| Type | LMDh WEC racing car | High-performance production EV |
| Test Drive | Not available (display only) | Available (advance booking) |
| Viewing | Free exhibition (walk-in) | Free exhibition + paid test drive |
| Eligibility | Open to all | Ages 26+ with driver's license |
| Test Drive Duration | — | Approx. 35–60 minutes |
6. Visitor Tips — 5 Things to Know
Go on a Weekday for the Best Experience
Weekend crowds at Starfield Hanam are substantial, and the Genesis Studio area gets busy with visitors photographing the cars. A Tuesday to Thursday visit offers near-empty viewing conditions. If a weekday isn't possible, arrive right when Starfield opens (typically 10:30 AM) to beat the afternoon rush.
How to Get There from Seoul — Step by Step
Take Seoul Subway Line 5 to Hanam Pungsan Station (하남풍산역), then walk approximately 10–15 minutes, or take a short taxi from the station (~3,000–4,000 KRW). By car: navigate to "스타필드 하남" (750 Misa-daero, Hanam-si, Gyeonggi-do). From Incheon Airport: AREX to Seoul Station, transfer to Line 5 (direction Hanam), total approximately 80–90 minutes.
Best Photo Spots at the Exhibition
For the GMR-001, a low-angle wide shot from the front quarter captures the car's dramatic aerodynamic silhouette best. Use your smartphone's wide-angle lens and position yourself approximately 2–3 meters in front of the nose. The studio lighting is optimized for photography — the best shots come in the first hours of opening when ambient light is consistent. Portrait mode with the car fills the background makes for a striking Instagram post.
English Service at Genesis Studio
Genesis Studio Hanam staff are primarily Korean-speaking, but the brand's international presence means some English assistance may be available. The Genesis global newsroom (newsroom.genesis.com) provides full English documentation on both the GMR-001 and GV60 Magma — read up before your visit to maximize what you notice in person.
Visit Before August 10 — Avoid the End Rush
The final weekend of the exhibition (August 15–16) coincides with Korea's Liberation Day holiday (Gwangbokjeol), making it one of the busiest days of the year at Starfield Hanam. If you can visit before August 10, you'll have a considerably more relaxed experience. No extension has been confirmed, so treat August 17 as a firm deadline. Full GMR-001 Story in English
💡 Agoda and Booking.com offer excellent deals on Seoul hotels — stay central and Starfield Hanam is just one subway line away!
For international visitors planning a multi-day Seoul itinerary, staying in central Seoul (Hongdae, Myeongdong, or City Hall area) keeps you well-connected. The Genesis Studio at Starfield Hanam is 30–40 minutes from central Seoul by subway — perfectly manageable as a half-day excursion. Search Agoda or Booking.com for "Seoul" with your dates for the best rates.Frequently Asked Questions
Q1. Why can't I test drive the GMR-001?
A. The GMR-001 is an LMDh specification racing car built exclusively for FIA WEC competition — it is not road-legal and cannot be driven on public roads. This exhibition is a display-only experience. The test drive program uses the GV60 Magma, a production high-performance EV, on a dedicated driving course. GV60 Magma test drives require advance booking via the Genesis official website (genesis.com/kr) and are available to visitors aged 26+ with a valid driver's license.
Q2. How do I book the GV60 Magma test drive?
A. Book via the Genesis official website at genesis.com/kr/ko/experience/space/genesis-studio-hanam. Ages 26+ only, valid driver's license required at the venue. Two slots per day — weekend slots fill quickly. For assistance, call Genesis Studio Hanam at +82-31-8072-8371. International visitors with an International Driving Permit (IDP) should confirm eligibility by phone before traveling specifically for the test drive.
Q3. How do I get to Starfield Hanam from Seoul or Incheon Airport?
A. From central Seoul: take Subway Line 5 to Hanam Pungsan Station (하남풍산역), then walk 10–15 minutes or take a short taxi (~3,000–4,000 KRW). From Incheon Airport: AREX to Seoul Station (50 min, 9,500 KRW), transfer to Line 5 direction Hanam — total approximately 80–90 minutes. By car, navigate to 750 Misa-daero, Hanam-si, Gyeonggi-do.
Q4. When does the exhibition end?
A. The GENESIS MAGMA × GMR exhibition runs from Friday, July 17 to Monday, August 17, 2026. No extension has been announced. For the most comfortable visit, come before August 10 to avoid the Liberation Day holiday crowds on August 15–16. Operating hours follow Starfield Hanam's standard business hours — contact +82-31-8072-8371 to confirm.
More to Explore
Spending more time in Seoul and Gyeonggi-do? For a stunning nature adventure, our guide on Bukhansan Cloud Garden Trail Korea 2026 covers a breathtaking sky bridge hike with panoramic city views — just 30 minutes from central Seoul.
Soo Blog
Korea events, travel, festivals & parks specialist | 5 years of field experience
Information based on direct visits and hands-on booking experience.
koreaeventmap.jhs29.com
Korea events, travel, festivals & parks specialist | 5 years of field experience
Information based on direct visits and hands-on booking experience.
koreaeventmap.jhs29.com
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