🍑 FREE Summer Festival in Korea! Sejong Jochiwon Peach Festival 2026 – Peach Beer Night & Water Slides
FREE entry to Korea's sweetest summer festival? 🍑 The 2026 Sejong Jochiwon Peach Festival (July 24–26) brings 120,000 visitors to Dodori Park for Peach Beer Night with K-pop stars, water slides, and fresh peach harvesting — all for ZERO won. Here's the full guide: lineup, shuttle bus, parking & foreigner tips. ✨
※ Check the official website (jcwpeach.kr) and Sejong City's English page for the most accurate and up-to-date information.
The 2026 Sejong Jochiwon Peach Festival is South Korea's premier peach harvest celebration — three days of free outdoor fun at Sejong Citizens' Sports Field and Dodori Park in Jochiwon-eup, Sejong City. Now in its 24th year, this beloved festival draws over 120,000 visitors with Peach Beer Night concerts, free water slides, peach harvesting experiences, and Korea's longest garaetteok (rice cake) pull at 118 meters. This year's Peach Beer Night stars Park Myung-soo (박명수) — one of Korea's most beloved TV personalities and DJs — alongside Hong Jin-young (홍진영), a top K-trot (Korean trot music) singer famous for catchy, energetic performances, DJ Judy, and trot singer Son Heon-su.
Peach Harvest – Check Registration
💡 Agoda and Booking.com list hotels near Sejong & Jochiwon — book early as festival period sells out fast!
Accommodation near Jochiwon fills up quickly during the July 24–26 festival weekend. Compare Sejong-area hotels on Agoda or Booking.com for the best rates. Alternatively, Trip.com lets you bundle your KTX train ticket from Seoul with a hotel stay for extra savings.📊 2026 Jochiwon Peach Festival – Quick Overview
FREE entry! Korea's biggest peach harvest festival — 3 days in Sejong
Peach Beer Night with K-pop stars, free water slides, peach picking, and a 118-meter rice cake pull — the perfect summer outing for families, couples, and solo travelers.
Dates: Friday, July 24 – Sunday, July 26, 2026 | 10:00 AM – 9:00 PM
Venue: Sejong Citizens' Sports Field & Dodori Park, Jochiwon-eup, Sejong City
Admission: FREE
Highlights: Peach Beer Night (Park Myung-soo, Hong Jin-young), free water slides & pool, peach harvesting (weekends only), 118m garaetteok pull, fresh peach market
Peach harvesting spots sell out fast — check the official site and register early! Free shuttle runs every 20 min from Korea University Jochiwon Campus East Gate parking lot.
Key Festival Info at a Glance
Friday, July 24 – Sunday, July 26, 2026
Peach Beer Night runs July 24–25 from 8:45 PM to 11:00 PM at the auxiliary stadium main stage — featuring Park Myung-soo, Hong Jin-young & more. Peach harvesting is available on weekends (July 25–26) on a first-come, first-served basis. Free shuttle buses run every 20 minutes from Korea University Jochiwon Campus East Gate Parking Lot.
First-come programs fill up fast — check the official site now!
1. About the 2026 Jochiwon Peach Festival
History & Why It's Worth Visiting
Jochiwon-eup in Sejong City is one of Korea's top peach-producing regions, famous for its exceptionally sweet and juicy peaches ripened in the summer heat. The festival — now in its 24th edition — was born from the idea of letting visitors buy directly from farmers while celebrating the harvest season. Despite being completely free to attend, the event draws over 120,000 visitors across three days, making it one of the largest free outdoor festivals in central Korea. The venue spans the Sejong Citizens' Sports Field and the adjacent Dodori Park, offering a mix of concert stages, food stalls, water play areas, and a massive fresh peach market all in one walkable area.
Peach Beer Night – The Main Event
The hottest ticket at the festival is the Peach Beer Night (피치비어나잇) — a free outdoor concert held on July 24 (Friday) and July 25 (Saturday) from 8:45 PM to 11:00 PM at the auxiliary stadium main stage. This year's lineup features Park Myung-soo, one of Korea's most iconic radio DJs and entertainers; Hong Jin-young, a chart-topping K-trot singer beloved for her infectious energy; DJ Judy; and trot singer Son Heon-su. The concept is simple but brilliant: grab a bottle of Jochiwon Peach Beer (피치비어), a cold craft brew infused with local peach flavor, pair it with a plate of Jochiwon padak (파닭 — crispy Korean fried chicken topped with green onion), and enjoy the concert under the summer night sky. Bring a picnic mat or foldable chair to claim a good spot on the grass — standing and sitting areas are separated, so check venue signage on arrival.
Check Peach Beer Night Schedule
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While the Jochiwon Peach Festival itself is free, why not make it a full weekend? Klook has curated day-trip experiences and cultural activities near Sejong and the greater Chungcheong area. Trip.com also offers KTX packages combining Seoul–Osong train tickets with hotel stays at competitive prices.2. Programs, Water Slides & Peach Harvesting
Free Water Slides & Pool – Great for Families
One of the most popular additions in 2026 is the free water play zone at Dodori Park, featuring water slides, a main pool, a toddler pool, and an ocher clay pool (황토풀 — a traditional Korean wellness pool using ocher-rich clay believed to have skin benefits). These facilities are free for all festival visitors across all three days. Lines form at the water slide as early as 10:00 AM, so arriving right at opening is strongly recommended if this is a priority. Pack a swimsuit, a change of clothes, and a towel — changing rooms are available on-site. Families with young children: a dedicated toddler pool means the little ones have their own safe splash area while adults enjoy the main pool.
Peach Harvesting Experience
The peach harvesting experience (복숭아 수확체험) is only available on weekends — Saturday, July 25 and Sunday, July 26 — and runs on a first-come, first-served reservation basis through the official website (jcwpeach.kr). Participants pick peaches directly from local orchards just outside the festival grounds, guided by the farmers themselves. It's a rare hands-on experience that most foreign visitors never get to try, and the peaches you pick are some of the freshest and sweetest you'll find anywhere in Korea. Harvested peaches can typically be tasted on-site, and some packages allow you to take them home — check the official site for packaging and shipping options.
For more family-friendly nature activities in Korea, try the Namyangju Firefly Forest — FREE family reservations for a magical nighttime experience.
3. How to Get There — From Seoul & Incheon Airport
Step 1: Choose Your Transport
The fastest way from Seoul to the festival is by KTX (Korea Train eXpress, Korea's high-speed rail) to Osong Station (오송역), followed by a local bus or taxi to Jochiwon (approximately 15–20 minutes, around 10,000–15,000 KRW / ~$7–11 USD by taxi). From Incheon International Airport, take the Airport Railroad (AREX) to Seoul Station (~50 minutes, 9,500 KRW), then board a KTX to Osong Station (~35 minutes). Total journey time from Incheon Airport to the festival: approximately 1 hour 40 minutes. You can also take an express bus from Seoul's Nambu Terminal directly to Jochiwon. 💡 Book KTX tickets in advance on Trip.com or Korail to secure the best prices — trains fill up fast on festival weekends.
Step 2: Free Shuttle Bus
Once near the festival area, the most convenient option is the free shuttle bus running every 20 minutes from the Korea University Jochiwon Campus East Gate Parking Lot (고려대학교 조치원캠퍼스 동문 주차장). The shuttle takes about 10 minutes to the festival grounds. If driving, parking at the festival site itself becomes extremely congested after 11:00 AM, so aim to arrive by 9:00–10:00 AM to secure a spot in the satellite lot.
Step 3: Entering the Festival
No ticket or registration is needed — simply walk in. The festival spans two zones: the Sejong Citizens' Sports Field (main concert stage, food stalls, peach market) and Dodori Park (water slides, pools). If you pre-registered for the peach harvesting experience, screenshot your confirmation page before arriving. Most signage at the festival includes English, and local volunteers are generally available to help foreign visitors.
Step 4: The Fresh Peach Market
Don't leave without stopping at the direct-sale peach market (복숭아 직거래 장터). Here you can buy hwangdo (황도, yellow peach) and baekdo (백도, white peach) varieties directly from Jochiwon farmers at wholesale prices — significantly cheaper than supermarkets. Prices range roughly from 20,000–40,000 KRW (~$15–30 USD) per box. Popular varieties sell out by early afternoon, so shop in the morning. Some vendors accept credit cards, but bring some Korean won (KRW) cash as smaller stalls may be cash-only. If you buy a large quantity, on-site shipping services can deliver directly to your hotel or home address in Korea.
Get Shuttle & Parking Info (EN)
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Jochiwon Padak – The Festival's Signature Food
The undisputed food pairing of the Jochiwon Peach Festival is padak (파닭) — Jochiwon's famous local specialty of crispy fried chicken generously topped with fresh green onion (pa, 파) shreds. One whole chicken runs about 20,000–25,000 KRW (~$15–19 USD). Pair it with a glass of Peach Beer (피치비어), a seasonal craft brew made with Jochiwon peaches, and you have the ultimate festival combination. Peach desserts are everywhere: peach ice cream, peach smoothies, peach sorbet, and peach punch (복숭아 화채) — a refreshing traditional Korean cold drink with peach slices, honey water, and pine nuts. Most food stalls accept both cash and card, but it's wise to carry 30,000–50,000 KRW in cash for small vendors.
Tips for International Visitors
English signage is available at the main festival areas. Foreign visitors with passports are fully eligible to participate in all programs, including the peach harvesting experience — no Korean phone number or ID is required for on-site programs. The dress code event zone rewards visitors who wear pink or peach-colored outfits with special gifts, so wearing something pink is a fun way to participate. The Helicopter Ride Experience (헬기 체험) is new in 2026 — operated in cooperation with an aviation battalion, it lets visitors view Sejong City from the air (runs July 25–26; check on-site for availability and cost). For a useful phrase: "복숭아 주세요" (Bogsoongah juseyo) means "Peaches, please!" — vendors will smile every time. For more amazing K-pop concerts and live music events in Korea, check out PSY's SUMMER SWAG 2026 — 9 cities, the wildest water party in Korea.
5. 2026 Jochiwon Peach Festival vs. Other Korean Peach Events
| Category | 2026 Jochiwon Peach Festival | Typical Regional Peach Events |
|---|---|---|
| Admission | Completely FREE | Paid (3,000–10,000 KRW) |
| Concert Scale | Celebrity performers (Park Myung-soo, Hong Jin-young) | Small local performances |
| Water Facilities | Free water slides, pool & ocher pool | None or paid |
| Harvesting | Real orchard experience (weekends) | Limited or unavailable |
| Shuttle Bus | Free every 20 minutes | Not available |
Frequently Asked Questions
Q1. Is the 2026 Jochiwon Peach Festival really free?
A. Yes — admission is completely free. The water slides and pool are also free. Some paid experiences like the helicopter ride or certain packaged peach harvesting options may have separate fees; check the official site (jcwpeach.kr) for details.
Q2. How do I watch Peach Beer Night?
A. Peach Beer Night runs July 24–25 from 8:45 PM to 11:00 PM at the auxiliary stadium main stage. No ticket required — it's free to watch. Arrive by 7:00 PM to claim a good spot on the grass. Bring a picnic mat and buy your Peach Beer and padak beforehand!
Q3. Can foreign visitors join the peach harvesting experience?
A. Yes. Foreign visitors are welcome. Registration opens on the official website (jcwpeach.kr) and spots fill up fast — weekends only (July 25–26). Screenshot your confirmation before visiting the site.
Q4. What is the best way to get there from Seoul?
A. Take KTX from Seoul Station to Osong Station (~35 min), then taxi or local bus to Jochiwon (~15–20 min, approx. 10,000–15,000 KRW). From there, use the free festival shuttle bus (runs every 20 min from Korea University Jochiwon Campus East Gate lot). Book KTX in advance on Trip.com or Korail.
More to Explore
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